Marketing strategy for brands of all sizes
Sarah McManus
How I can help you
Freelance Senior Strategy Director with 15+ years’ experience in London agencies, 8 in senior strategy roles. Experience working across sectors, markets, channels & audiences.
From the world’s biggest brands to those gutsy challengers trying to make a dent to new to market start-ups. Booze to babies, repositioning to TikTok strategies, audience research to social media listening insights. I help brands be market-orientated & build plans to help brands grow.
Flexible business model giving you the freedom to have senior strategy support in your team or plugged in remotely. Book me in your agency team, to deliver a project or for adhoc support.
Research & planning
Category research, macro trends, identify opportunities, qual/ quant research, channel insights & competitor audits.
Brand strategy
Brand positioning, brand purpose & values, segmentation, audience insights, messaging frameworks, competitor analysis, goal & vision setting.
Creative strategy
Tactical recommendations, comms & campaign planning, creative strategy, media planning, channel recommendations, social media strategy, testing, measurement.